• Font Size:
  • Print

Why would anyone own Apple (AAPL) shares knowing that Steve Jobs' health may be in jeopardy?  As Apple reaffirmed its official stance that the health of the company's CEO is a private matter, investors pushed Apple stock down into the $150s. As the potential health issue lingers, unanswered, will the stock continue to drop?

Here are two factors propelling long-term investors to not only hold through the short-term uneasiness, but to actually buy more shares on the dip:

1.  Occasionally, someone builds a platform that lives on. The Mac operating system, which was fortunate enough to survive the era of Microsoft dominance, provides the Mac computer and the iPhone with a barrier to entry 100 stories high.  Even if a new competitor came along and released a superior operating system, it would not be able to penetrate the market. Microsoft did such a good job of building a platform monopoly that it is a miracle the Apple OS even exists. Apple's cult-like following in the 80's and 90's kept software developers around during the lean years. Without software, an OS platform is irrelevant. This platform is why the Mac isn't just another computer and why the iPhone isn't just another gadget.

Mr. Jobs has built an economic moat around Apple that will flourish for years to come. Microsoft (MSFT) has owned the last 25 years, and Apple is poised to be the next Microsoft-only bigger. Not only does Apple produce the OS, it also produces the hardware for a generation built on technology. Twenty years ago, technology was a luxury, now it has evolved to become a worldwide necessity. Apple is ideally positioned to take advantage of the tech revolution. When analyzing Apple, the OS platform is the most important aspect of the company. It insulates them from short-term competition.

2. If there is anybody who deserves space, it is Steve Jobs - he's earned it. I've read every bit of Apple commentary over the last few days and it shocks me that nobody has stood up for the guy. Ignorant writers assume that his company is a one hit wonder that will wilt away once he is gone. I'm sorry but it's time to accurately report what this man has accomplished over the last ten years.

It's time to show some compassion in a world full of greed, greed, and more greed. I know that sounds naive, but every once in a while it wouldn't hurt to do the right thing. Let Mr. Jobs have some space. Investors have made too big a deal of his health and not a big enough deal about the one million iPhones that sold out in on opening weekend. This disconnect has created a classic buying opportunity.

These are the two reasons why I haven't sold any Apple shares over the last week, and why I've actually bought more on the dip. Ridiculously, his health scares investors like some kind of terrorist attack. This is an overreaction. Those still holding Apple shares understand the risk but also understand that any short-term drop due to Steve Jobs' health will quickly rebound because of the enduring strength of his company.

Disclosure: Long AAPL

Jason Schwarz

About this author:
Become a Contributor Submit an Article

This article has 37 comments:

  •  
    Jul 23 08:19 AM
    Well said, I agree 100 %.
  •  
    Jul 23 08:19 AM
    New York Times reporting his helth is fine in any event. But I agree. Apple will live on without Steve due to the team he's built and the vision he has set.
  •  
    Jul 23 08:19 AM
    Well said My Man and the absolute proper and correct perspective. I own a ton of AAPL and I'm not selling but buying. The manipulation isn't going to fly with me. AAPL is going sky high--just wait and see with no end in sight and alot of room to grow. The synergy of this Company is magnificent and seen by true technologists and marketeers. You know Steve Jobs loves this Company and has set the stage for Apple to flourish far into the future no matter what happens. Let's give this man the respect he deserves and wish him good health and respect his privacy. Apple will grow dramatically even if SJ stepped down right now.
  •  
    Jul 23 08:20 AM
    If Steve does bite the dust... I'll take his place.

    Only I refuse to work for $1 per year. I'll have to have at least $2.
  •  
    Jul 23 08:22 AM
    I guess these columns that bemoan the stock's price slide, stating that it moved into the 150s, were written early in the day yesterday, since it closed above 160 and is trading up pre-market today.
  •  
    Jul 23 08:27 AM
    Amen brother. Spot on as it relates to all of your comments. The software is the revenue generator, even if they give it away. It's the rev shares that the software will allow via the ecosystem that is the big enchilada. This is the pie that everyone is going after - MSFT, GOOG, EBAY, YHOO, all social networks, etc. Be the hub of the network, and you will rule the world for the next 25 years as Microsoft has for the last 25-50 years. And Apple is going to win this game through the iPhone and all of their other hardware penetrating the worlds population. They've already reached the critical mass so the snowball rolling down the hill is getting bigger and bigger and bigger so that it is almost impossible to stop them - look at how hard it has been to beat Microsoft, eBay, PayPal, Skype, Ma Bell, NYSE, etc - all networks that are relatively impenetrable. And amen to your comment about Jobs Health - this is all just hedge fund manipulation / scare tactics so they could cover at a lower price. i hope a lot of them didn't cover, b/c this thing is going up like a rocket from here (obviously it may pull back in the short term, but if you are a day trader, you shouldn't focus on bit on fundamentals anyways, you should just try and figure out whatever the big money guys are going to do with a stock because that is what the stock will do no matter what the fundamentals are). But, one good piece of news, such as China Mobile (this may come sooner than people think - the Olympics start 8/8/08), a new product - MMIG video gaming makes a lot of sense, or his health being ok will send this thing up and it will never look back. And as far as the margin contraction goes, if anyone doesn't see that this is clearly a "give away the razor so you can sell the blade over and over and over again" strategy, they don't understand marketplace economics and the network effect.
  •  
    Jul 23 08:31 AM
    You are right on my friend! The games people in power to make the market play to make money is sickening! You can rely on the mutual and hedge fund players to do this kind of thing again and again. And those of us that are small investors, must hang in or play with them. We too can make short term gains on the wide swings or sit tight for the long hall and pay a whole lot less to Uncle Sam!
  •  
    Jul 23 08:35 AM
    Totally Agree! There are a list of companies a mile long that would kill to be able to report the numbers that Apple just turned in (numbers that don't reflect the 3G iPhone launch mind you). What has happened to sound business practices to ensure growth rather than making forecasts that can't be achieved just to impress analysts? Like it or not, Jobs has built his career(s) on delivering the finest products possible regardless of analysts opinions. His reward? To have the street pummel the stock because the philosophy at Apple is to undercommit and overdeliver. Certainly I believe the current forecast for the coming quarter is light. However, as a stock holder, I want and NEED to know that the management team running this company understands market and economic conditions. The last thing I want is a forecast designed to impress the street that can't be achieved only to have the stock crash as a result. I learned to quit betting against Jobs a long time ago. People said that when he was thrown out of Apple in the 90's and built NEXT that NEXT was a failure. Turns out that the programming efforts done at NEXT was the foundation for the current Mac OS. Also, NEXT made Jobs a TON of $$ when he sold it to Apple. Pixar was a homerun that not only made a TON of $$, but also provided Disney with an additional business unit that cements their hold in film animation. Certainly I'm concerned about Jobs health and wish that more information had been released to clear up confusion and rumors. However, bottom line, Apple has built and continues to build a multi-product company with a focus on excellence, consumer appeal, and INNOVATION. Jobs is truly a rare breed in terms of CEOs, but people lose sight of the fact that behind him there is a team of people who have helped remake Apple into the company that it is today. Not only are consumers lined up to purchase Apple's products. Potential employees are also lined up to be able to work for this company. COO Tim Cook is rock solid and had a strong history at Compaq before coming to Apple. Ron Johnson at Apple has built a retail franchise in the Apple stores that is producing five times the revenue per square foot of it's nearest competitor (Best Buy) and shows no evidence of letting up. There are absolutely no "me-too" products at Apple and no "me-too" retail experiences at Apple stores. Can the company screw up? Absolutely. But Jobs has built a culture that has evolved over several years and is not going to go away overnight if something happens to him. $19B in the bank and absolutely NO DEBT. Products that people line up for in an economy that is weak at best. And now we're seeing global demand for these products. Record results in EACH product category every quarter. And the result? The stock tanks on earnings. Like all humans Jobs has his flaws, but running Apple isn't one of them.
  •  
    Jul 23 09:02 AM
    Nice article. I agree. It would be nice.
  •  
    Jul 23 09:15 AM
    FINALLY! Kudos to you Jason. You speak the truth and that will serve you well in the future. No AAPL is NOT PERFECT. However unlike any other tech Co. APPLE has EARNED their place in the tech world.

    Many more fantastic innovations will come from the masterminds behind the doors @ AAPL. Apple is a tech LEADER not a follower or copier and that mindset has FINALLY paid off and paid off BIG TIME!

    To be honest, even though MobileMe was EH HEM anything but a smooth launch it should serve Apple well into the future to learn and grow from the experience and make them a tad more humble. THEY WILL IRON OUT THE KINKS>They will make it happen.

    So in closing Jason Thank You. Thank You VERY MUCH for having the gajungas to speak your mind and for ONCE telling the TRUTH.... A very rare occurrence in this day and age of the dimwitted half baked less than true analysis spin on APPL.

    iJah420 smiles today because of Jason Schwarz.. Cheers!
  •  
    Jul 23 09:21 AM
    Having a celebrity CEO is a blessing and a curse for a company. It's unlikely that Apple has been effective in planning succession for Jobs, more likely because of Jobs' own ego than much else. Not a problem as long as he's fit, healthy, and in the game, and at least for now, he probably is. Irrespective of the fundamentals underlying the stock price, if Steve Jobs got hit by a bus tomorrow (God forbid, by the way), the stock would be pummeled. Yes, he's a genius, yes, the company is grand and wonderful and innovative. Jobs' fatal flaw - and someday, this flaw will manifest in the stock price - is his apparently comprehensive inability to groom a successor and share the spotlight with that person sufficiently to ensure an orderly transition. The risks here are difficult to measure in any tangible way, but rest assured they are real and when a disorderly transition comes about, the risk will be realized first and most obviously in the form of billions of dollars sucked away from Apple's market cap.
  •  
    Jul 23 09:23 AM
    Anybody remember what happened the first time Jobs left Apple? 1986 or so, Sculley forced him out...Jobs returned 10 years later in an acquisition. Did the stock drop or go up?

    I dont think I can name a company who is so clearly identified with its CEO. That is not the responsibility of Wall Street. This is a guy who is treated with bona fide celebrity. Apple has done very well on the strength of Steve Jobs personality...but there is a downside.
  •  
    Jul 23 09:24 AM
    I'd say I have to agree with you on most items although I am thinking of selling my long positions pre November. I don't think I can risk an Obama White House increasing the Capital Gain.
  •  
    Jul 23 09:26 AM
    well said. For all the wealth Mr Jobs has created for me (as a long time shareholder and as a delighted and converted consumer of Apple products), he has earned more than enough respect from me to not get all worked up about media and analyst opinions.

    As for purchasing more Apple stock- I'm in the enviable position that any additional purchases at this point would nearly exponentially increase my average cost of shares. Wow, even my "problems" are a testament to the wealth and value Mr Jobs has created for me.
  •  
    Jul 23 09:28 AM
    Rarely mentioned, but a major factor in the success of Apple, is Steve Jobs appreciation of design and the industrial design quality of all the product emanating from Apple. They always seem to consistently come up with designs which are right at the top - and all this, as far as I am aware, by in house personnel.
  •  
    Jul 23 09:40 AM
    first of all a little credit goes to Xerox and the PARC team and the "Woz" who took Xerox's idea of the graphic user interface and the mouse and went with it (had it not been for them you would be looking at orange text with a blinking bar beneath one of the letters)Steve Jobs was the visionary that knew where these devices could go but it was the unsung apple engineers that smoothed out the nits and cricks and eventually made the beauty of OSX a reality .Microsoft's problem has always been they have no idea what we are likely to want to actually do with our computers. Like a pack of gum you don't need an instruction past "pull tab" to figure how it should work you pull the tab the cap pops off the gum is wrapped the paper falls away the powdered slice of gum is there you chew. Millions of people go through the same dance to get the peppermint reward with out instruction or manual that is the apple design esthetic in a green wrapper they care about what you want to do and set it up to do what you most likely want to do. steve guides that process by sending his people back again and again to refine the interface and constantly reevaluates what they have done not dump more features a'la Vista. if Steve were to leave tomorrow unless apple put a total dummy in there the design guidelines(go look at them in the tech library developer.apple.com/do...) already in place would continue to bring apple forward into the next great opportunity
  •  
    Jul 23 10:20 AM
    Well Said. With Or Without Steve.
    To be honest - a lot of market manipulation going on. Whisper campaigns. I am long on apple - and will continue to be so. Look at it this way - Apple stock is on sale !!! Now is the time to jump in.
  •  
    Jul 23 10:30 AM
    Totally agreed! Even if he has health problem, I will continue to hold this stock. And will buy more shares if there is a drop because of such news.
  •  
    Jul 23 10:30 AM
    amen! I am a nobody, but I have stood up for the guy. This vulturizing makes me want to vomit. I wish I had money to pay apple stock - and I say to those who are panty-waists about this whole thing - get the h-ll out!
  •  
    Jul 23 10:35 AM
    You're wrong.

    Job's health is not a private matter.

    He is the CEO of a public company, and reportedly has not reported major health issues to his board in the past during a previous health scare. If true, that's dubious ethics right there. As is the whole reported options backdating issue. If the market is skittery on his behavior, it's no wonder. There's been a deliberate lack of transparency into many aspects of Apple's business operations.

    Add to that an apparent lack of succession planning (tell me who you think could step in and replace Jobs from the current management? I'm not seeing anyone. Ive has never run an org larger than a handful of artists, Mansfield lacks vision, Cook is great at execution but could not be described as a businessman, Serlet has execution problems, Schiller is a marketer without the tech savvy, perhaps the only possibility is Fadell). A group of SVP's mainly promoted beyond their abilities. A lack of execution.

    For example iPhone 3G was a year after iPhone, one real tangible new feature (3G on a battery hogging infineon chipset), a $50 price bump $450 vs $400 with the $10 AT&T digital plan price hike. Have you upgraded an iPhone to the new software? That's been fraught with problems, and nothing in the press. Imagine if M$ or intel released such shoddy work.

    Macbooks are appalling in terms of quality. The one I'm typing this on does not sleep approx 20% of the time. Close the lid, go home, battery dead. Fans stuck on. Screen does not come back. Quality issues?

    Apple without Jobs takes a 50% stock price hit. Sorting succession will be a key issue. Execution ability will become a key issue (it's ignored currently).

    Therefore Job's health is no longer a private matter. He cultivated the cult of personality. He made this all about him. Them be the consequences.
  •  
    Jul 23 10:39 AM
    Correction:

    Cook is great at execution but could not be described as a businessman,

    He's a great businessman, I meant to write technologist.
  •  
    Jul 23 10:55 AM
    I would say SJ's health is a matter of concern to the day traders,
    but not to the die hard investors.

    I know someone that reads charts, but I don't listen. I'm into AAPL
    for the long haul. I've been in technology since the 70s, and there
    ain't nobody can tell me to sell my AAPL shares. They are golden.
  •  
    Jul 23 11:01 AM
    for Rob L: "I am thinking of selling my long positions pre November. I don't think I can risk an Obama White House increasing the Capital Gain."

    Sell the stock of a lifetime so you MIGHT avoid higher taxes on the sale? That's like turning down a raise so you don't have to pay more taxes on the extra money, i.e. DUMB.
  •  
    Jul 23 11:09 AM
    Now is the perfect time for Apple to go after marketshare, and it looks to me that they feel the same way. I couldn't be happier that they are in this for the long haul because I am long as well.
  •  
    Jul 23 11:36 AM
    Jobs is great. Apple with Jobs is great. Apple without him is not.
    OS: author doesn't understand a thing. Current Mac OS is build on BSD Unix. Yeah, all eye candy is produced (and copyrighted) by Apple. But kernel is available to anybody. And competing OS exists: Linux. It's right in the datacenter near you (think Google). It's in your wifi router. It's in millions of computers, most of which were initially sold with Windows (I own one, there are about a dozen in the small network I manage and I know a lot of people owning some). And currently there are more developers for Linux than for Mac OS (oops!). Just take a look at sourceforge.net

    Apple's strength is in excellent products, which combine great design, great functionality and great hype. Without Steve Jobs, Apple is going back into gray products. Not at once, but in several years for sure.

    I wish Steve Jobs best health. I hope he has a lot of years of creative life ahead. But investments are not build on hope. That's why I'm trimming my Apple position now.

    Disclosure: long Apple.
  •  
    Jul 23 12:12 PM
    The problem is, for some reason, people compare Apple with Microsoft or Dell or xyz. The correct comparison should be with Sun, IBM and HP. These are the companies that make the "Whole Enchilada"!!! Not Microsoft or Dell.
  •  
    Jul 23 01:42 PM
    Definitely a good time for Apple to increase market share with a lower priced entry. They have a great deal of mind share and need to capitalize on it.

  •  
    Jul 23 02:34 PM
    First, thanks for injecting some sanity into what is increasingly becoming a feeding frenzy where morals and common sense are thrown to the dogs. Apart from the insensitivity shown by these commentators, the whole approach seems to be much like a tabloid newspaper where they poke you in the eye then shout guilty when you try to defend yourself. Unprincipled scurrilous behaviour.
    The problem for Apple seems to be that, having once pulled back from the brink(though the death-knell arguments were never very convincing), that they are now ripe for media destruction all over again, only to miraculously rise phoenix like from the ashes of the bonfires built by the media pundits themselves using the strawman argument.
    I see a rocky road for Apples share price despite their present unparalleled good governance. It's almost as though Apple is expected to excel all the time - something that is never expected of any other company.
    Cupertino I expect will just roll their eyes and carry on as usual - with or without Steve Jobs, there is just too much momentum in the company to suddenly fall apart.
    Buy, like you never did before. When world financial equilibrium is restored, Apple will dwarf every other 900lb gorilla in their markets.
  •  
    Jul 23 04:26 PM
    Given where Apple is today, it's clear that Apple plans 5 years ahead. Otherwise, its digital hub vision would not be where it is. Look at all the pieces that had to be in place, from the hardware to the software, to the media apps to the media itself. All of these things had to be built for the next step to be taken. This took long range planning.

    With Snow Leopard and OpenCL, Apple is putting in place a couple more tools to take Apple another 5 to 10 years forward. People, particularly analysts just don't see it. With or without Steve, Apple is the best positioned tech company for the foreseeable future.
  •  
    Jul 23 09:46 PM
    BRAVO JASON SCHWARZ!! The first journalist that has had the integrity to speak the truth regarding Apple/Jobs/Health/etc. Apple will survive. Steve Jobs has truly built something far greater than the sum of it's parts. I hope SJ is in good health and can live to enjoy his wealth and work for another 200 years. If that's not the case, APPLE will continue on for the long term. It's too good a product and platform not to do so!
  •  
    Jul 24 01:21 AM
    Porsche makes great cars. The company was defined by the genius of F. Porsche. He is no longer around. Porsche still makes alot of $$$ for their shareholders. Decades later. Once the vision is in place the team will be able to breath on its own for a long time to come.
  •  
    Jul 24 02:09 AM
    Buildings don't fall down when their architect dies.

    for crappletv:

    Like most commentators, you're wrong; Steve Jobs' health IS a private matter unless ill health is affecting his role in the company. When a board member says, on the record, "Steve's health is a private matter", that statement alone tells you that there is no known issue with his health. Even SJ doesn't know more than that. If there is a known problem with SJ's health affecting Apple, this statement by Oppenheimer could put him in prison later.

    Steve Jobs did not conceal his cancer from the board. The board concealed it from the world, because there was plenty of time to make a succession plan, and to defer drastic medical intervention while SJ worked on unaffected as CEO. When Apple was fully prepared, further medical action was evaluated, surgery performed and immediately reported to the public. The SEC has investigated the sequence of events and found it to be proper. I'd say it was exemplary.

    Your Macbook sleep problems are to do with the software you are running. Other people don't have this issue. It's just laziness to simply blame Apple. Have you for example got HP printer drivers installed that didn't come with MacOS?

    Steve Jobs does not "cultivate the cult of personality". He appears only twice a year, and makes a very professional product focussed presentation crammed with factual detail. He restricts his activities ruthlessly to doing his job. It's the media and followers that create the cult. SJ is a private person. For example he does not go in for the attention seeking public charitable contributions and activities popular with the rich and self-obsessed.
  •  
    Jul 24 10:04 AM
    @crappletv: "You're wrong. Job's (sic) health is not a private matter."

    You're wrong. Jobs' health is a private matter. Period.

    (Disclosure: Short crappletv.)
  •  
    Jul 24 11:12 AM
    anyone remember Walt Disney? they said his company would die with him. Apple isn't the Apple Jobs left and had to return to rescue. He not only rescued it (and those of us who hung on during the lean years) but built it into a huge, international company with multiple products, enormously talented staff, huge...HUGE profits and 'cushion' and no debt. there aren't many companies as healthy as this one, with or without it's visionary creator.

    thank you, Jason, so much, for a great article!!
  •  
    Jul 25 02:22 AM
    I read once that at product design sessions Jobs encourages people to start sentences with "wouldn't it be great if" and they go on from there. Compare this to MSFT which is more like "isn't it great we can still do this"
    Long live SJ and AAPL.
  •  
    Jul 25 05:10 PM
    Wow what a bunch of Fanboys.

    >Like most commentators, you're wrong; Steve Jobs' health IS a
    >private matter unless ill health is affecting his role in the company.

    When Jobs was sick, all of his direct reports were moved under Peter Oppenheimer. I would say that that "affects his role in the company".

    >Jobs did not conceal his cancer from the board. The board
    >concealed it from the world, because there was plenty of time
    >to make a succession plan

    That sounds a lot like concealment to me. Jobs is on the board, he materially affects the decisions of the board. You can't have it both ways.

    >it's just laziness to simply blame Apple. Have you for example got
    > HP printer drivers installed that didn't come with MacOS?

    Nope. It's not lazyness. It's a consumer product, full stop. I should not have to dive in and debug problems like this. Oh and by the way, this machine is as vanilla as they come. It's an admin machine, the only additional software on it comes from Apple (iWork). It's used for email, web browsing and keynote. Full stop. My work machine is a PC running ubuntu for software development. It's called coding, have you heard of it?

    >Steve Jobs does not "cultivate the cult of personality". He appears
    >only twice a year, and makes a very professional product focussed
    >presentation crammed with factual detail.

    Pray tell then why mainstream media refer to a "reality distortion field" at these events. Factual detail for a fanboy might also be seen as spin to an impartial observer.

    >axe to gring against Apple

    I have no axe to gring (sic) whatsoever, I'm just startled at the lack of objectivity in commentary about Apple. Google '+iphone +"2.0" +upgrade +problem' - around 215,000 hits, read mossberg's review of mobile me, Google '+macbook +graphics +chip +problem', again 275,000 hits. Are these people "lazy" too? No I think they are just trying to deal as well as they can with sub-standard product.

    Nope not grinding (I suspect that is what you meant) just observing.





  •  
    Jul 25 05:32 PM
    Apple is very much a company entwined with the DNA of it's creator. I believe this observation is made in one of Steven Levy's books. The Walt Disney comment above is somewhat prescient, but not for the reasons the poster infers:

    >anyone remember Walt Disney? they said his company would die
    >with him. Apple isn't the Apple Jobs left and had to return to
    >rescue. He not only rescued it (and those of us who hung on
    >during the lean years) but built it into a huge, international
    >company with multiple products, enormously talented staff,
    >huge...HUGE profits and 'cushion' and no debt. there aren't
    >many companies as healthy as this one, with or without it's
    >visionary creator.

    But is that not the point? Look, after Jobs was fired by Sculley, Apple began a long painful decline, that culminated in 1996/7 with two quarters in a 3 quarter period, both with a $750 million loss. Bear in mind that in 1994, the company was at it's localized peak in terms of market share (the LC, IIsi and Classic enabled Apple to lower costs and drive for Market share). It was an $11bn corporation, within 2 years it was a sub $4bn corporation in terms of market cap.

    Levy speculated in his early 1990's history of Apple that the company ripped itself apart after the departure of Jobs, because in the absence of leadership, the senior managers all wanted to create fifedoms. The earthquake and subsequent delay to System 7.0 did not help and the Maxwell/Mac OS 8 debacle did not help.

    No one denies that SJ made one of the most dramatic turnarounds in US business history, but that is not the point, is it? Wall Street has jitters precisely because there is a precedent of Jobs leaving Apple at the top of it's game and the company ripping apart in the years afterwards.

    Walt left Disney and the company "survived". Survived is an interesting perspective, Disney more or less merged with Pixar, mainly because in it's "survival", Disney lost the plot on making the transition to new technology for the production of animated motion picture feature fims. Incidentally leaving one Steven P Jobs as Disney's largest shareholder.

    So to bring it back around Wall Street is scared that if Jobs leaves again, the constant growth of Apple will turn into decline, and the stock will be devalued. Which is exactly why, for Apple's shareholders, Jobs health is not a private matter.

ETFs In Focus